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HITS Daily Double
SIGRID CROWNED SOUND OF 2018

Island-signed Norwegian rising star Sigrid has been tipped by the BBC for great things this year after being crowned winner of the annual Sound of 2018 poll. Rex Orange County (Kobalt) came second place, followed by IAMDDB (Union IV), Khalid (Columbia) and Pale Waves (Dirty Hit).

Island U.K. President Darcus Beese and Senior A&R Manager Annie Christensen signed the 21-year-old in 2016. She released her debut EP, Don’t Kill My Vibe, in the summer and it has since amassed over 100m global streams. Its lead single was a Radio 1 Hottest Record in February 2017, and she’s had support from DJs Annie Mac, MistaJam, Scott Mills, Huw Stephens and Greg James.

Latest single, “Strangers,” is on 8.5m Spotify streams to date and sits on the A List at BBC Radio 1. She has more than 72kYouTube views, 22k Twitter followers, 37k Facebook fans and 99k Instagram followers. More new music is expected from her this year, which could very well include a debut album. She plays a sold-out date at London’s 2k capacity Shepherd’s Bush Empire on 3/13 as part of an eight-date sold out U.K. tour.

Radio 1 DJ Annie Mac said: “Sigrid is one of those really special artists making quality, exciting and feisty—yet fragile—pop songs that are an absolute pleasure to play on the radio. She is an incredibly talented performer and songwriter and so very deserving of the Sound Of 2018 crown. I’m really looking forward to watching her rise.”

Geir Luedy at Made Management manages Sigrid with Rich Schaefer of LoyalT looking after her in the US. Live, she’s repped by United Talent in Europe and Paradigm in the US.

Former Sound of winners include Sam Smith, Haim, Years & Years and Jack Garratt.